Project Description
Tags
RetailContent ProductionGame DevelopmentCreative Direction
Company
Nike
Role
The Goal
In September 2024, Nike launched the first-ever virtual-only Nike Air Zoom Arena 🏟️—celebrating this iconic partnership with EA Sports and their latest game mode, RUSH.
A place where over a billion matches will be played, where football meets innovation, design, and speed 🚀
The Deliverable
To accompany the stadium design and development, the Nike team created Season 1 Collection kits inspired by the new Mercial cosmic speed cleet. Along with the activation in Paris and our marketing launch trailer.
