Armand Weeresinghe Portfolio

Profile

I’m Armand. I fuse brand storytelling with emerging technologies to build large-scale, cross-platform experiences—ranging from in-game integrations, IRL brand experiences and visual storytelling.

Currently at Nike, I work in global operations for brand innovation and production-driven projects. I’ve orchestrated campaigns that span in-game integrations, physical activations, and compelling storytelling—ensuring each experience resonates authentically with consumers, athletes, and our gaming partner ecosystem.

Before Nike, I led Innovation at Psyop, bringing R&D prototypes to life with partners like Meta Research Lab and YouTube, while producing successful marketing games for major AAA studios such as Blizzard and Bethesda.

Fueled by cutting-edge tech, immersive narratives, and an aptitude for navigating the unknown, I thrive within cross-functional environments—collaborating seamlessly with designers, developers, brand marketers, and creatives. My hands-on approach to strategic planning and creative execution ensures each project reaches its innovative potential and delivers best-in-class brand experiences

Current Position

Lead, Creative Producer - Nike Global Brand Experience + Innovation

• Operations lead on all Nike gaming initiatives for Global Brand Creative
• Currently working across partnerships with EAFC, Fortnite and Lego

Contact

Twitter