Project Description
A fully CGI, macro-level journey through the denim-making process
Tags
Creative DirectionContent Production3D animation
Company
Glassworks Amsterdam
Role
Senior Producer
The Ask
G-Star approached Glassworks to realize their first ever campaign commercial which will run online and in cinemas across the globe.
Approach
The result was a dramatic, fully CGI, macro-level journey through the denim-making process. We were completely sold when we knew the challenge was to create a film with a photo-real running skeleton dog and that it would have the soundtrack by US super-producer Skrillex