Project Description
AIS Lumiere award winning VR experience
Tags
RetailGame DevelopmentPrototypingVirtual Reality
Company
Store No8 / Walmart
Role
Product Manager
Overview
How to Train Your Dragon: The Hidden World Virtual Tour, powered by HP, Intel and Positron, visited select Walmart parking lots across the 40 events, 16 stores and 5 states.
Approach
We created a next-generation merchandising experience using cutting-edge technology and storytelling tools, collaborated with DreamWorks Animation to create this unique VR-driven shopping event designed to foster one-on-one relationships with the film’s famous characters to maximize our goal of conversion.
Results
5000% Increase in Sales Lift
NPS of over 90
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See the work:
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