Siggraph winning demo for Meta’s Research Lab
Psyop
Executive Producer
Challenge
Nathan Matsuda from Meta Reality Labs Research reached out with a prototype headset that could display the full HDR color space at a brightness level almost mirroring real light sources, it was naturally very appealing to create content for. The resulting brief was to create a short, immersive experience highlighting this prototype headset’s full capabilities, maximizing brightness, contrast and dynamic range for a visual and sonic demo to debut at Meta’s Siggraph 2022 booth up in beautiful Vancouver, Canada.
Approach
Press
Results
At Siggraph 2022, the project and demo won Best in Show at the event. Which candidly was an unexpected bonus for all the hard work bringing this to life.
A huge congrats and thank you goes out to the wonderful Nathan Matsuda for bringing this in, and also for helping guide it across the finish line; it was an absolute pleasure.
